Digital Marketing Trends 2023 are difficult to ignore and even more dangerous not to notice. It’s better to keep up with them. This is the best way to maintain competitiveness, grow and increase customer loyalty. The digital marketing trends of 2022 can be called innovative and somewhat unexpected. Many world experts have already come to this conclusion.
What should I bet on? Pay attention to seven key trends.
1. Build trust
Google has announced that by 2023 it will gradually abandon third—party cookies about user behavior on the site. Their storage period is planned to be reduced to a day. And in the analytical data, it will be possible to trace only the last link of the chain. It will be more difficult for advertisers and Internet marketers to target interests, track the user’s path to conversion, launch retargeting and collect look-alikes.
You can prepare for this change. For example, collect first-party and second-party data to encourage users to register and log in when visiting the site.
2. Short, DIY videos
Young subscribers want to see real and exciting stories, even if they are “made on the knee” and not completely polished. The trend is simple, concise messages and fascinating content that involves users in the process: from cooking dishes and studying dances to participating in surveys.
TikTok was one of the first to bet on short video posts. Other platforms reacted relatively quickly to this decision, Instagram launched the Reels function, and Youtube has leaned towards “shorts”.
3. Tell a story
Consumers are tired of listening to the statements of representatives of major brands that their products are better than those of competitors. They want to know how the product will help them in a particular situation.
Tell catchy stories, and give specific examples.
Use storytelling. It may not lead to a direct sale, but it will help. Attract the attention of consumers who have a specific question about your brand or a new product of a particular category; be the first to be contacted by a client who has encountered the problem in the example.
4. Focus on personalization
Consumers are becoming more selective about the media that offer them this or that information. Their expectations are also growing. Think about how many advertising posts a person encounters only while scrolling through the news feed. How to break through the general information noise?
Be selective about the channels of information transmission; think about which channels your potential buyers can “inhabit” and what information they will be interested in. Focus your strategy on them, create a database, and make messages more targeted.
Mass universal content should be abandoned in favour of specific materials for the target audience. You need to make it right and ensure that the audience gets it at the right time and place.
If you take the time to track which platforms your audience uses and how they do it, you can create personalized content based on each demographic group and send it in the most attractive way for the audience.
5. Segment your newsletter
Have you ever wondered what holidays are celebrated by the customers you send holiday mailings to? Some people don’t celebrate Valentine’s Day, Mother’s Day, or Christmas. For them, your newsletter turns spam, and attention to subsequent marketing offers is “blurred”.
But this does not mean that the holiday mailing list should be abandoned altogether. You can conduct segmentation and approach the newsletter in a more personalized way. For example, ask customers what content they would not like to receive. And this applies not only to congratulations and holiday-related offers but also to other informational topics. Many Western companies practice this approach quite successfully.
6. Conduct a dialogue
Well, who doesn’t like it when his appeal is quickly answered and helped to find a solution? Social networks and chatbots contribute to the development of conversational marketing. This format is comfortable for the client, and he can conduct a dialogue at a convenient time and in any place. And such a tool helps companies understand customers’ needs and expectations.
But it is essential to ensure that you know exactly what your client wants so that the dialogue does not turn out to be useless and does not go in another direction.
7. Artificial intelligence
Artificial intelligence can analyze more data and does it faster than humans. He can use more extensive information to analyze the purchase history and customer behavior. This allows you to offer a specific product or show personalized advertising.
With the development of technology, the capabilities of artificial intelligence are also expanding to predict what a customer might want next time.
Artificial intelligence will help you predict the next step, and you can target a customer for a product or service exactly when they need it. He feels he is understood and wants to help, not impose something.
You will be able to master new marketing research methods for consumers and competitors, learn how to build an effective strategy for promoting your product, and predict the leading indicators of a multi-channel advertising campaign in the advanced training course: “I
